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Writer's pictureAlsu Zakirova

Withinne: Pioneering Sustainable Fashion and Women Empowerment

Fashion is evolving, and Withinne is at the forefront of this transformation. In a world where the industry often sacrifices ethics for trends, Withinne shines as a beacon of sustainability and women empowerment. Born from the shared vision of its founders, Withinne is redefining fashion with a message that resonates deeply: "Change Starts Withinne You." Through their innovative approach to circular fashion and their unwavering commitment to uplifting women, Withinne is not just a brand—it's a movement.



The Empowering Message

Withinne firmly believes that for real change to occur in the world around us, it must first begin within ourselves. The co-owners of Withinne hold the belief that inner consciousness is a heightened awareness of our thoughts, actions, and values. It’s this profound connection to our inner selves that shapes our choices, behaviors, and interactions with the world.



Circular Fashion and Sustainability

At the core of Withinne's ethos is a commitment to circular fashion and sustainability. The brand believes that circularity is not just an option but a necessity for the future of fashion and the planet. Karina, the co-founder, emphasizes, "Circular design disrupts harmful cycles, prioritizing sustainability and advocating for fair labor practices."

Withinne's dedication to sustainability is evident in every aspect of their operations, from their choice of eco-conscious materials to their transparent and ethical manufacturing processes. Yaroslava, the co-founder, adds, "Nature stands as our muse, and sustainability is our unwavering promise, inspiring the very essence of Withinne."



Meet the Creative Forces Behind Withinne

Each member of the Withinne team brings a unique perspective and passion to the brand.


  • Karina's Journey: Guided by her profound connection to the beauty of garments and their intricate supply chains, Karina immerses herself in learning and implementing circular practices in the fashion industry. Her designs breathe life into each garment, infusing them with comfort, functionality, and style while conveying deep emotions.


  • Yaroslava's Vision: With a keen eye for combining colors, visualization, and creation, Yaroslava ensures that each detail, no matter how small, is perfect. Her role in creative content creation allows her to represent Withinne’s mission, vision, and values clearly and aesthetically.


  • Eleni’s Passion: Eleni's love for fabrics and the creative process of designing women’s clothing that combines style, comfort, and elegance is evident in every piece she touches. Her drive to address the social and environmental impacts of the fashion industry led her to co-create Withinne, a brand that aligns with her strong values and intense ethos.



Empowering Women Through Fashion

Women empowerment is a cornerstone of Withinne’s mission. The brand is dedicated to celebrating the strength, resilience, and creativity of women. "We are the beautiful creatures that bring life into this world and the ones who fight every day for growth, balance, and peace," Eleni passionately states. Withinne was born from a desire for creative freedom and unity among its founders, who share a vision of a sustainable and equitable future.

They believe that empowering women is not only a social responsibility but a transformative force that shapes a better future. Through their designs and ethos, they strive to inspire confidence, nurture individuality, and create a community where every woman’s voice is not just heard but celebrated!



Fashion with a Purpose

Withinne’s mission is to illuminate the uncertainties surrounding fashion and to cultivate a community bound by the principles of sustainability. They are on a quest to redefine elegance with conscience, ensuring that every piece they create not only adorns the body but also honors the environment and the people behind the seams.


Sustainable Luxury

Withinne introduces a new standard of luxury: Sustainable Luxury. This concept transcends traditional notions of opulence, embodying elegance, quality, and ethical values. With Withinne, luxury isn't just about aesthetics—it's about the story behind each garment, the craftsmanship, and the empowerment of artisans.



Join the Withinne Movement

Join Withinne in its quest towards a sustainable future and become part of a community that values quality, sustainability, and empowerment. Explore their upcoming collection and make a conscious choice to support a brand committed to making a positive impact on the world.



For more information about Withinne and to view their upcoming collection, visit withinne.com. Follow Withinne on Instagram to stay updated on their latest news and initiatives - @withinne.you.


Photography by Eteri Tosounidi

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