PUMA is a leading sports brand that has been designing, developing, selling, and marketing footwear, apparel, and accessories for 75 years. The company's relentless push to create fast products for the world's fastest athletes has helped it establish itself as a household name in the world of sports.
PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. The brand collaborates with renowned designers and brands to bring sport influences into street culture and fashion.
Photos from "Welcome To The Amazing Mostro Show," presented by PUMA. Courtesy of PUMA/BFA.
The event "Welcome To The Amazing Mostro Show," presented by PUMA, was a celebration of the return of the Mostro sneaker, which was initially launched in 1999. The Mostro is a low-profile sneaker that features a signature spiked sole and versatile strap closure. PUMA's reimagining of the sneaker is a testament to the brand's ability to push the boundaries of convention.
At the event, PUMA presented a vast array of custom and commercial pieces from their upcoming AW24 collections, which were beautifully styled by Alastair McKimm and PUMA Global Creative Director Heiko Desens. The Mostro, a unique and stylish shoe, was the standout piece of the show. It perfectly showcased PUMA's position at the intersection of sport and fashion, demonstrating its commitment to creating innovative and trendy designs that appeal to a wide range of audiences. Overall, the event was a resounding success, leaving attendees eagerly anticipating PUMA's upcoming collections.
Jason Sky, Ashley Graham, Caleb McLaughlin, Davido, Becky G, GloRilla, Hari Nef at "Welcome To The Amazing Mostro Show," presented by PUMA. Courtesy of PUMA/BFA.
The event saw the launch of the Mostro campaign, directed and starred in by PUMA x F1 Creative Director A$AP Rocky, which was launched across digital and social channels, generating buzz around the sneaker's return.
Notable guests in attendance included Emily Ratajkowski, Ashley Graham, Davido, Kyle Kuzma, Becky G, Hari Nef, Eartheater, Caleb McLaughlin, GloRilla, Lauren London, Jay Brown, Emory Jones, Rickey Thompson, Yvesmark Chery, Stephanie Hui, Coco Bassey, and Harry Hill. The event was a star-studded affair, with guests dressed to impress in their best PUMA attire.
Left to Right: Emily Ratajkowski, Valerie Zhang, Ashley Graham. Courtesy of PUMA/BFA.
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