Meredith Stoecklein working in her SoHo studio with a model wearing the Rayna Gown, courtesy of Adar/LO'AMMI.
A Narrative of Western Wears and City Rhythms at LEIN Studios
In the heart of New York City's vibrant SoHo neighborhood, LEIN's Spring/Summer 2025 bridal collection unfolds as a narrative that bridges the timeless elegance of nature with the pulsating rhythm of urban life. Behind this visionary collection is Meredith Stoecklein, whose design ethos is deeply interwoven with her personal journey and the landscapes that have shaped her creative vision. During New York Bridal Fashion Week, we were invited to her SoHo studio, where Stoecklein presented LEIN's Spring/Summer 2025 collection and shared insights with us, illuminating the philosophy and innovation driving this exquisite collection.
The Genesis of LEIN Studios: A Brand Steeped in Fabric Excellence
LEIN Studio, launched in 2016, is a brand connected with the quality and the story of fabric being centerstage. Named after the German word for "flax," from which linen is produced, LEIN symbolizes the brand's commitment to placing quality and fabric at the forefront of its designs. This choice of name reflects not only the foundational elements of the brand but also adds a layer of personal connection to Stoecklein herself, making the brand's identity unique and memorable while adding more meaning than traditional eponymous branding tends to give.
Left: the Peterson Gown, Middle: the Jennifer Gown, Right: the Nina Scarf Mini, photography by Aaron Lippman, courtesy of LEIN.
LEIN Studios' Bridal Innovation: The Spring/Summer 2025 Collection
The Spring/Summer 2025 collection, consisting of 13 meticulously crafted pieces, stands as a testament to LEIN's philosophy of blending the romance of the American West with the architectural masculinity of city life. Stoecklein's background in menswear is evident in the collection's impeccable tailoring, fit, and structure, which she balances with soft fabric drapes and shapes to celebrate femininity. In bridal, where designers often pay attention to form rather than function, the designer of LEIN tries to marry the two, always thinking about how brides might style the pieces differently and give different interpretations after the designs are complete. This duality is captured in elements like the wool paisley print, which evokes the elevated spirit of the American West, and in the collection's ability to transition from city weddings to countryside or backyard celebrations seamlessly.
"The places I spend my time are reflective in the collection," says Meredith.
The Bridalwear Evolution: Beyond the Wedding Day
Stoecklein's designs transcend traditional bridalwear, offering pieces that are meant to be woven into the fabric of the wearer's life beyond the wedding day. This vision is encapsulated in the versatility of the collection, from a bespoke slip dress available in any color to the array of styles designed to be "Special occasion-wear" rather than solely bridal. The designer's intention is for each piece to not only complement the individuality of the bride but to become a cherished part of her wardrobe, embodying the spirit of "moment dressing" by bookmarking a special memory in time.
Left: the Lottie Gown, Right: the Ines Gown, photography by Aaron Lippman, courtesy of LEIN.
Spotlight on Our Favorites: "Rayna Gown" & "Katherine Jumpsuit"
One of our favorites from LEIN's Spring/Summer 2025 collection is the"Rayna Gown," which embodies sophistication and versatility. With its dramatic ruffled neckline and fluid silhouette, this gown weds the romanticism of the West with urban elegance. Crafted to transcend traditional bridal expectations, it's designed for the bride who desires a dress as unique as her story, ideal for a city affair or a pastoral celebration. This gown is a testament to the brand's ethos of creating wearable memories, offering timeless style that's meant to be cherished beyond the wedding day.
Another favorite, the "Katherine Jumpsuit," redefines bridal sophistication with its seamless blend of contemporary design and playful elegance. It is a statement piece for the modern bride, merging clean lines and structured tailoring with whimsical side ties that add a touch of grace. This jumpsuit is a masterclass in versatility, perfect for transitioning from an urban celebration to a pastoral reception. It's a testament to LEIN's vision of merging special occasion wear with daily elegance, making it not just a bridal outfit but a cherished addition to the discerning woman's wardrobe.
Left: the Rayna Gown, Right: the Katherine Jumpsuit, photo by Aaron Lippman.
LEIN Studios' Dedication to Sustainability and Personalized Storytelling
The bespoke nature of most of the collection underscores LEIN's commitment to sustainability and personal storytelling. This made-to-order approach minimizes waste and creates a more intimate relationship between the designer and her clients, a facet of the bridal industry that Stoecklein deeply values. It's this personal touch that sets LEIN apart, fostering a supportive rather than competitive industry ethos, where collaboration and the celebration of each bride's unique story take precedence.
A cose-up of intricate lacework from LEIN Studios' SS 2025 Bridal Collection, courtesy of Adar/LO'AMMI.
Embracing a Modern Bridal Approach at LEIN Studios
LEIN has successfully pivoted to a made-to-order model, complemented by a selective offering of ready-to-wear clothing online and through trunk shows with Moda Operandi. However, most of the collection is made-to-order, and sales are mainly through LEIN or through bridal boutiques. This shift in bridal fashion towards more personalized, sustainable, and meaningful choices is becoming increasingly popular. Brides prefer to see what wedding dresses look like on actual brides rather than on models. As a result, Meredith believes that most bridal customers are turning towards social media platforms like Pinterest, Instagram, and TikTok to find bridalwear. LEIN's organic engagements on social media platforms connecting with her audience have further solidified LEIN's place in the hearts of brides worldwide.
Left: the Bassett Mini, Middle: the Emma Gown, Right: the Veronika Gown, photography by Aaron Lippman, courtesy of LEIN.
The Future Is Woven at LEIN Studios
After taking a reflective pause during the pandemic to reassess and realign the brand's goals and direction, LEIN has reemerged stronger, with Stoecklein's vision for the brand more clear and compelling than ever. The Spring/Summer 2025 collection is not just a line of clothing; it's a collection of stories, memories, and dreams woven into fabric, designed not only for the wedding day but for a lifetime of moments to cherish.
In a world where fast fashion dominates, LEIN Studio is a refreshing change of pace. With her attention to detail and focus on creating memories, Meredith Stoecklein is a designer to watch.