It seems that everywhere we look, there’s a buzzy new beauty launch we’re dying to get our hands on! This summer has been a season full of fresh buds (products) blooming (hitting the shelves), just waiting to be plucked (tried). From drugstore to high-end, there is no shortage of innovative launches to explore from the top beauty brands on the market. Whether you’re looking to find your perfect blush shade or to finally master the slick bun hairstyle, we’ve rounded up 7 of the latest beauty launches you should have on your radar!
Try these new beauty products:
Introducing Rare Beauty’s newest product, the True to Myself Tinted Pressed Talc-Free Finishing Powder! Available in 14 different shades, the tinted powder is designed to feel weightless on the skin while instantly blurring, smoothing, reducing shine, and setting makeup. According to none other than Selena Gomez, “This powder brings out the best in my skin, and it’s so lightweight I forget I’m wearing it.”
The powder lightly mattifies without cakiness or flashback - ensuring you’ll always be photo-ready.
Briogeo Haircare recently released its first-ever styling products! The brand is known for its inclusive haircare and has now expanded into styling with its Style + Treat™ line. The collection includes four expertly formulated products designed to style, protect, moisturize, and support the health and beauty of your hair! The Sleek Stick, in particular, will become your new best friend when it comes to mastering sleek hairstyles.
What if we told you there’s a liquid blush that offers incredible pigment while also visibly plumping and lifting the cheeks? Enter the Unreal Liquid Blush from Hourglass! Available in 7 ultra-blendable shades, the liquid blush delivers buildable colour, providing a natural finish that stays in place for up to 12 hours. Infused with Hourglass’s Unreal Lifting Complex, the serum-like formula instantly hydrates the skin to provide firm, smooth skin all day long.
There’s a new Summer Fridays Lip Butter Balm shade in town, and her name is Iced Coffee! The award-winning vegan lip balm is already a favourite in many beauty stashes, and now there’s a new shade to collect.
The Iced Coffee Lip Butter Balm from Summer Fridays conditions and soothes dry lips while providing a touch of sheer cocoa colour - and, of course, a delicious hint of iced coffee flavour. Keep your lips awake and hydrated with this new addition!
The affordable beauty brand we all know and love, e.l.f. Cosmetics, has been killing it lately with its newest launches! Meet e.l.f.’s new Power Grip Dewy Setting Spray, the partner-in-crime of the already cult-favourite Power Grip Primer. The bi-phase makeup setting spray features a super-fine mist that works to grip makeup, keeping it locked in for a long-lasting yet dewy finish.
dae’s best-selling Cactus Fruit 3-in-1 Styling Cream just got even better! Now, you can tame fly-aways on the go with its new pocket-sized addition, which comes with a handy taming wand! The product is great for slicking down flyaways, taming frizz, and styling edges. Not to mention, it smells like summer, infused with dae’s Signature Citrus Scent.
This month, Rihanna (Fenty Beauty) graced us with a new product. Its coveted Gloss Bomb is now available in a solid stick format: Gloss Bomb Stix High Shine Gloss Stick! The medium-to-buildable pigment lusciously melts onto the lips, providing ultimate moisture and shine. It’s formulated with Vitamin E, Shea Butter, and Squalane—all ingredients that our lips love! With 10 shades to choose from, we can’t wait to add this new lip product to our makeup bag!
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